Racing Content now available in Denmark and Canada

New agreement extends GBI Racing’s influence and coverage

GBI Racing, a joint venture launched in March 2010 by At The Races and Racing UK, has clinched agreements with Danish and Canadian companies that will enable it to extend its services to those countries.

State gambling monopoly Danske Spil will partner with GBI in its Danish initiative, enabling the monopoly to broaden its offering beyond the nation’s boundaries.

In Canada, GBI will collaborate with the Woodbine Entertainment Group (WEG), which will offer GBI’s races at its racetracks as well as re-broadcasting GBI Racing channel content on Horse Player Interactive TV, boosting GBI’s television footprint in more than 40 countries.

GBI is a TV broadcast and media service delivering live thoroughbred racing content, data, information and promotions to betting shop operators around the world. GBI Racing provides live, multi-camera coverage from all 60 UK racecourses and all 26 Irish courses, and includes live broadcasts from all the key showcase events in British and Irish racing.

With over 1,800 race fixtures a year, daily coverage and full graphics and audio presentation, GBI Racing is available for distribution into retail outlets as a satellite broadcast in tote and fixed odd betting territories throughout the world.